ALEXANDER LIVIGNI

DIGITAL CREATIVE

SOLUTIONS

USER EXPERIENCE

AUDI CITY STORE

CAR CONFIGURATOR 2.0

The touch tables used in Audi City are more then just a model configurator. They allow to

experience the Audi brand by interactively get to know all models and technologies.

Every version imagineable can be configured in realtime, down to the deepest details. Effortless and easier then in reality, everyone  is able to create his own personal Audi.

 

My task was to find solutions to improve the quite webish 1.0 version into a tool, which uses all benefits of a multi touch device, as well as features and function, which create a wholesome audi experience.

ALL MODELS AT A GLANCE

MODEL SELECTOR

48,000 CAR AT THE FINGERTIP

Configurator

FInished Configuration

CAR MOODBOARD

Cars you don’t have to wait for

SEARCH for cars in stock

Eager to get to know me

CONTACT ME

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+ 49 179 90 99 663

Copyright © 2008 Alexander Livigni

Impressum

AUDI CITY STORE

CAR CONFIGURATOR 2.0

ALL MODELS AT A GLANCE

MODEL SELECTOR

48,000 CAR AT THE FINGERTIP

Configurator

THE FInished Configuration

MOODBOARD

WhAT I BELIEVE IN

SEARCH for cars in stock

Eager to get to know me

CONTACT ME

ALEXANDERLIVIGNI

DIGITAL CREATIVE

ALL MODELS AT A GLANCE

MODEL SELECTOR

The link at the top allows to load existing configuration via audi codes. Either a model or the model name can be tapped, leading to the corresponding detail screen. Pinch, flick and drag gestures allow to zoom and navigate within the overview. The Teaser at the bottom off brand content, as well as a selection of pre-configured cars and overview of car in stock. On the detail page, all car lines of the model are ordered horizontally. Tapping one of them initiate the configuration.

48,000 CAR AT THE FINGERTIP

Configurator

While the 3D model is loading, a mood clip is playing, which can be skiped, when the loading is finished. The 3D model can be rotate in all direction and zoomed. The flap show the total of the current configuration and by tapping on it a layer with the complete configuration summary appears. The configuration bar at the button guides costumers, but has no linear step by step mechanic. While browsing thorugh the configurable elements, there are several automated tracking shot. It is passible to directly compare engine perfomances.

THE FInished Configuration

MOODBOARD

The moodboard shows a collection rendered pictures of the configuration and videos of technologies, which are part of the car. It is also possible to load a freely movable 3D model and to share the configuration. At the lower left, three cars in stock, which are matching the configuration or a similar to it are offered.

This overview show all immediately available cars in stock. They can be ordered by car lines or by car types, which is for customers who are not familiar with the Audi fleet. The filter bar at the bottom allows to narrow down the shown cars. Tapping on a car, car line label or car type label, a detail screen is loaded.

ALEXANDERLIVIGNI

DIGITAL CREATIVE

The touch tables used in Audi City are more then just a model configurator. They allow to experience the Audi brand by interactivey get to know all models and technologies.

Every version imagineable can be configured in realtime, down to the deepest details. Effortless and easier then in reality, everyone  is able to create his own personal Audi.

 

My task was to find solutions to improve the quite webish 1.0 version into a tool, which uses all benefits of a multi touch device, as well as features and function, which create a wholesome audi experience.

Cars you don’t have to wait for

SEARCH for cars in stock